Brief
We align audience, markets, incidence, interview length, quotas, timing, and the survey environment.
One connected record
Five stages. One record.
A fieldwork process designed to preserve context, ownership, and the reason behind every material decision.
Scope a project
01 — 05 / LIVE PROCESS
The workflow
A process you can follow.
Feasibility
Capacity, assumptions, dependencies, and risk points are made explicit before commitment.
Setup
Links, sources, country rules, routing, quota logic, and redirect behavior are checked before launch.
Fieldwork
We monitor movement and exceptions, then record and communicate changes that affect delivery.
Close
Dispositions, source records, and project decisions are reconciled into a coherent handoff.
Local reality
The plan meets the market.
Global consistency is useful only when local conditions stay visible. We protect the shared operating view without erasing the cultural, sourcing, and timing context behind it.
A useful brief
Start with the constraints.
Six inputs let us respond with something more useful than a headline feasibility number.
Audience & markets
Who needs to qualify, where they need to be, and the screening conditions that matter.
Incidence & interview length
The expected qualification rate, its basis, participant time, and any complex tasks involved.
Quotas & timing
Hard, soft, nested, or interlocking requirements alongside launch and fieldwork deadlines.
Change stays visible.
Identify the variance.
What moved, where it is visible, and how it differs from the agreed plan.
Explain the impact.
Timing, cost, capacity, participant, and data implications are made explicit.
Confirm the next decision.
Ownership and the required action are recorded before execution continues.